Motor Codes Vacancy – Head of Marketing and Communications

Purpose of the Post:To operate, monitor, develop and ensure quality delivery of operations and services within the Communications, Sales and Marketing and Account Management areas and contribute positively to the running and development of Motor Codes as part of the Leadership Team.Qualifications/Skills/Attributes required:Skills and KnowledgeAbility to manage projectsStrong organisational, time management and administrative skillsA high standard of written and spoken EnglishGood level of computer literacyProficiency in Microsoft OfficeGood knowledge of consumer related legislationGood knowledge of motor vehicles and the motor industryCompetenciesAbility to manage staff through effective leadershipAbility to manage or influence staff who may not be your direct reportsAbility to manage own time and work within set timescalesMethodical approach to work and delivering on defined objectivesConfident and professional manner when dealing with peopleExperienceExperience of managing people is desirable but not essentialA highly self motivated individual with experience of working in a fast paced environment and communicating at all levels as well as proven flexibility in managing tasks and projectsExperience of working within a Motor Manufacturer or Dealer would be desirable but not essentialExperience of working on own initiative, prioritising tasks and leading projects in a confident and well organised mannerProficient in Microsoft Outlook, Word, Excel and PowerpointExperience of managing people is desirable but not essentialMain duties include:Head of communications and engagement responsibilitiesOverall responsibility for Communications, Sales and Marketing and Account Management functions and all associated outsourced activitiesSet and achieve challenging team objectives and targetsSupport team in creating delivery plans and processesEnsure team is operating efficiently, cooperatively and progressivelyEstablish relevant and consistent reporting lines and monitoring processes across the businessSupport creation of cross team project groupsDeliver all relevant business plan objectivesBe a champion of the business vision to all internal and external audiencesBe an internal champion and influential supporter of the business and staff visionCommunicationsTo plan and implement proactive media relations campaigns, trade and consumer advertising and general communications activity across a variety of stakeholder audiences, to promote Motor Codes to consumers and the motor industry while delivering against annual business plans and objectivesTo work with the Marketing Manager to develop, plan Motor Codes’ marketing activity, to be deployed nationally, drive consumer awareness of the Motor Codes brandTo work collaboratively with the SMMT to reflect the best interests of the UK motor industry through Motor Codes approved Codes of PracticeSpecifically:Develop and implement effective PR, communications and marketing strategies to promote Motor Codes to the consumer, trade and press, measurably demonstrating growing relevance and value.Develop, promote and protect the image and reputation of Motor Codes as an established brand within the motor industry and consumer landscape.To work with the Marketing Manager to manage all promotional activities, develop key messages and activity plans to deliver the appropriate profile for Motor Codes and oversee production of all public and trade facing marketing materials and advertising opportunitiesTo oversee the development of social media channels and direct/operate and advise on all Motor Codes social media activity.Source and manage relationships with industry partners, extending the reach of the Motor Codes garage finder and online reviews community as well as exploiting endorsement and sponsorship opportunities.Oversee and deliver an efficient Motor Codes press office and media service.Ensure all written and visual material produced by Motor Codes is in line with the brand’s corporate identity.Oversee, manage and develop the content and appearance of and promote Motor Codes at events, exhibitions and industry committees as appropriate.Sales and Marketing and Account Management TeamTo oversee Sales and Marketing and Account Managers to ensure delivery of business planned operational activity for the following activities:New subscriber acquisition strategy and activitiesSales and network marketing plans and developmentSubscriber retention and engagement activitiesLeadership team responsibilitiesStrategic development, business planning and delivery of business objectivesDevelop standard mechanisms to review business operational/financial performanceEstablish standard qualitative measures for current business activities and new projectsEstablish standard mechanisms for monitoring and improving MC customer serviceDevelop review mechanisms to ensure outsourced services are delivered to contract and expectationsCreate new initiatives, project plans and targetsEmbed, successfully sustain and develop new initiativesMonitor and support individual staff performance within the SMMT Group PDR frameworkAttend, report and contribute to all board meetingsIdentify and promote collaborative opportunities within SMMT GroupSalary and benefits package:The package includes private medical insurance, company pension scheme, flexi time, 25 days annual leave, childcare vouchers, interest free season ticket loan (after 6 months).Deadline for Applications:5 December 2014Method of Application:Prospective candidates should e-mail [email protected] with a CV and covering letter quoting your salary expectations.Early applications are encouraged as interviews will take place and the position offered before this date if a suitable candidate is found.Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window) read more