said the topic of WeChat enterprise marketing, has been a problem for a commonplace talk of an old scholar, hot WeChat marketing at present is not in question, so how does the enterprise to transform its resources through WeChat marketing, and realize their market value. WeChat marketing there is still a risk, but it is impossible to predict, companies want to seize the lifeblood of WeChat’s marketing is also impossible. Popular speaking, to WeChat marketing is not an easy thing, whether it is in the early stage entrepreneurial enterprises with difficulty, or in the development of innovation, WeChat marketing can appear as a variety of roles, play the role of leverage, may also become a stumbling block in the development of. So WeChat marketing should be how to correctly use the enterprise.
first, empathy think more about consumers. Many enterprises in the marketing of WeChat, its starting point is completely stand in the angle of, the route is fixed, a plan of the program, once encountered marketing problems will reveal too many drawbacks, the enterprise marketing in such a thinking, in fact the results are sure to a little less than optimistic. How to make consumers more easily accepted and loved the enterprise product design, first of all enterprises should stand in the perspective of consumers to think about the problem, find the value of consumer demand, the only way to get more consumers to understand, to get the support of consumers. Therefore, WeChat marketing only to get the consumer to understand and support marketing activities to be able to better carry out, a lot of enterprises in marketing are not perceived to another mystery, continue to give consumers made harassment and trouble, it is difficult to obtain consumer understanding. In short, the enterprise should be more empathy to mention consumers think.
second, reduce the concentration of commercial rendering. All enterprises in the marketing to is to gain reputation and popularity, since it is certainly more or less commercial marketing elements, this is understandable, but is often rendered once more and concentration of commercial marketing process is high, basically lost the original meaning in the activities. The enterprise in the WeChat marketing is more close to the real needs of consumers, how to translate in? Here is more interactive, user groups from the angle of interest more exchanges, to enhance the WeChat marketing advantage through frequent interaction, to improve the visibility of the enterprise makes friendship marketing, the the process is need little accumulation, need positive guidance, to reduce unnecessary business concentration. This is a long-term marketing process, is a process to reduce moisture, to commercialize in order to be more likely to be close to consumers, follow the taste of consumers, so as to make the right WeChat marketing is used by enterprises.
third, combined with the characteristics of WeChat marketing. Many enterprises expand marketing innovation in the face of WeChat, more is to follow the crowd, not confused, or is a fool. Why is there such a phenomenon this is because the enterprise in the marketing of WeChat did not find out their own cultural characteristics in the entire marketing of the status of the enterprise was elevated