The battle of the restaurant industry

at the beginning of the founding of People’s Republic of China suffered foreign bullying, 918 after the Japanese invasion of China, the Chinese people’s Anti Japanese war in the past eight years, numerous casualties, numerous wars. But in the end because of Chairman Mao’s protracted war strategy so that China will eventually become the winner. Everything is a truth, in the catering industry, such as the existence of such a person who will fight a protracted war.

the protagonist Li Liang, is a cross-border food and beverage, when the soldiers, chose the show, worked over the chair, opened the bar, before eating into the restaurant, he runs a profitable one million media companies.

2015 in March, Li Liang founded the "prawns drive to Changsha, and winter sell live shrimp slogan break fame, has opened six stores," here is the first prawns "settled in Beijing GUI street Hunan lobster museum.

this time switch, Li Liang invested 7 million, almost all of the net assets are invested in, there is experience, but also lessons. Many of these "real feelings" of each of our restaurant are worth learning.

do catering, fight really Kung Fu, fight a protracted war

Street shop to survive, must rely on taste

this year, the rise of fast fashion restaurants, I often hear such a voice:

dishes do not taste good or not, do not eat on the line, it is important that the brand!

I am surrounded by many cross-border food and beverage, riveting enough strength to build the brand, the decoration, marketing, services have done remarkable or even to reach the extreme, but on the dishes perfunctory perfunctory.

to do my personal experience in terms of dining, I would like to say is: the only brand is to raise such a voice, it is more suitable for business than the street shop.

, for example, can sell 25 yuan a bottle of Sibelius in sea buckthorn juice, in our shop sells 15 yuan will be covered at the checkout would move was required to make a break or erase the fraction.

This is because

, a customer into super do consumption preparation, not too sensitive to the price, the environment, service, atmosphere is better than to taste, many people are directed from the brand.

and the street shop, the customer’s expectations and requirements of the taste is much higher.

an unwritten customer psychology "subconscious" is: if you want to eat a delicious world, it is better to go to the street lane in the flies. In the heart of the customer, the street shop with a restaurant on the fly is placed on a scale, so the taste is fundamental, otherwise you can not break the food stalls you

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